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Sense Hotel Sofia is one of the most recognizable hotels in Bulgaria. It is an established luxury brand synonimous with modern, rich life-style. Their website, unfortunately, does not reflect that, as most of it is in a very old style. Sense Hotel Sofia needed deep and throughout redesign of their website in order for it to fit propery with who they are and who their clients are.
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One of the most striking things, which Sense Hotel Sofia managed to execute perfectly is the aesthetics, thus photography of this had to be an essential part of the website. With their photos being in the dark gama, the black website contributes to the feeling of luxury, sophistication,a nd indulgence.
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The fonts used are inspired by modern luxury clothing and apparel brands such as Balmain, Burrbery, Balenciaga, and other. Their redesigns usually were matched with the usage of modern condensed bold sans fonts, thus to stick with the luxuriness of the Sense Hotel brand, we implemented something very similar. Furtermore, it is expected that their guests, will also recognize this connection.
