The UCL Diplomacy Society is the biggest international relations society in the University College London, hence it needed an identity to match. Considering it is a student society, it had to match the modern trends, but also, because of its high-profile guests, it had to look professional and clean.
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Responsive design is the standard not only for websites, but for social media content too. This is why every single graphic had to be resized to match the aspect ratio of the social media it was intended for no matter the difficulties in fitting.
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The UCL Diplomacy Society used social media, and in-person student events to advertise itself, thats why we focused on creating not only good and effective digital conntent, but also physical one. the two had to cohere. We percieved the physical one as an extention of the social media one, hence they are in a very similar, but bolder style.
